Articles | Xtra, Inc.

A resource for high-performing entrepreneurs and executives seeking to achieve more while reducing costs, boosting productivity, and growing profits.

How Non-Technical Founders Can Use Freelancers to Launch a Startup

Don’t know how to code? If you have the money, hiring freelancers to do the technical work is one option. Here's how to avoid being burned.

Localizing Your SaaS into Japanese: A Primer

Running a growing SaaS and thinking of entering Japan, the world’s third-largest economy? Here is a primer on localization considerations.

Making a Website & Blog for Your Startup: Options for 2020

How to choose a platform for building a website to showcase your startup’s offerings and attract organic traffic through regular blogging.

Hiring Freelancers to Help You Enter the Japanese Market

Learn the easy way to hire native Japanese-speaking freelancers for a broad range of tasks and projects — without any payment hassles.

Growing Your Blog Readership Organically — Without Spending on Ads

Learn the top three strategies for building an audience for your blog content, including platforms to use and how to avoid common pitfalls.

5 Reasons Why Your Marketing Person is Failing

Uncomfortable reasons why, months after dazzling you with buzzwords and promises, your marketing person still hasn’t delivered the expected

Photographing Your Family Day Event — A Guide for First-Timers

Company events that include family members can boost team morale. Here's how to get great photos without hiring a photographer or learning P

Work-Life-Balance at a Japanese Startup

Three Japanese millennial-aged women working at a Tokyo-headquartered startup share their approach to finding balance in their working lives

Why Companies Adopting Remote Work Invest in Their Offices

As more companies embrace working remotely, the role of offices is evolving. Here's why I believe providing a physical space still has great

The 12 Habits of Highly Successful Entrepreneurs

Proven keys to grow your income, improve your lifestyle, and find satisfaction through building a startup.