Articles | Xtra, Inc.

A resource for high-performing entrepreneurs and executives seeking to achieve more while reducing costs, boosting productivity, and growing profits.

Visual Society Democratizes Photography Websites

Making it easy for photographers to build an all-in-one website, including a blog, portfolio, and ecommerce store for selling prints and dow

Minds: A New Approach to Social Media

How one innovative startup is taking on the established social media giants by taking their business models and turning them inside out.

Meet the Startup with a Social Purpose: Purism

Learn how Purism is working to develop an ecosystem of devices, software, and services that protect user freedom, privacy, and security.

Low-Budget Shooting Tips for Startup Team Events

No fancy camera? No budget to hire a photographer? Here’s how to make the best of it with just your smartphone and simple editing tools.

How to Maximize Your Content Marketing's Organic Reach

Content marketing strategies for startup teams who have time but lack the budget for promoting their content via paid advertising options.

How to Automate or Outsource Your Startup’s Marketing

Accelerate and maximize the ROI of your company's marketing and communications with affordable options for automation and outsourcing....

How to Make Free Stock Photos Look Unique

Using free stock photos for your website, blog, or social media? Here are some easy to use apps that can give them a unique look. If...

5 Keys to Rebranding Your Startup Successfully

Yes, it is possible to rebrand a startup without losing customers or partners. Here's a primer on how to approach the process. 1. Know...

The Keys to Effective Communication with Freelancers

Follow these tips to ensure your communications with freelancers run smoothly and avoid miscommunications that could disrupt your...

15 Things Managers Must Never Do

Avoid doing these things if you want to have a positive and productive team and work environment.